Crowdfunding today is gaining popularity. Indeed, the battle for page views as well as pledges has increasingly becoming competitive, especially on portal sites that features plenty of live projects at once.
There are different techniques you can try to optimize your crowdfunding campagin and secrets that provide you with a better chance of meeting your goals.
Strategic social media
Experts highly emphasized that you do not need a blanket presence on social media. Choose the networks that best match your marketing and content strategies and where you can find your target audience. Customize your promotion in order to suit every platform and communicate with a strong call-to-action, asking people to donate to your cause or business.
Come up with an excellent video
Video is king this year, so providing a visual for your campaign will allow your audience to better understand your project and empatize with your cause. This is something you should not cheap out on investing, so make sure it is done professionally (in no way can you use your phone camera).
Produce a beneficial media page
Popular crowdfunding projects often are featured in the press. This will not happen if you do not actually have a solid website and some press materials that plenty of journalists can easily download (a press release will come in handy). Know that even if you are a one-man show, you must not rely solely on your Facebook page. Bear in mind that when journalists cannot easily findmore information regarding your project, they might choose to promote other projects instead.
Regardless of whether it is good or bad news, you must always keep your backers in the loop. Consider posting on your crowdfunding page on a regular basis, and remember to keep the process going once the campaign has ended.
Keep it personal
Introduce your team so your supporters will know the people behind your project even if you are already an established organization and especially if you are a startup. Your campaign should reflect yours and your team’s personalities. Liking you, not just your idea, will make people want to donate.
Create a reward scheme
This is indeed a smart strategy. You should consider creating a reward scheme with various price points. Give something back to those who donate and they will feel more involved in the project and willing to give a bigger donation than they initially considered.
What to do before you get started?
So, it might not be the best idea to just jump right in and get started. You have one shot to put your campaign in front of your crowd. You want to have it all together, don’t be wish-washy, it has to be thought through – you don’t want to miss that one shot. Something as small as a negatively positioned title can turn people off to your campaign.
Consider doing a poll or survey to find out whether or not your idea would be something the people on your list would get behind. The first place to go would be your friends and family, see whether or not they would be willing to get behind what you are trying to do. Are they willing to invest in your campaign? If they think it is a good idea then you’ve got the beginning seed capital for your campaign.
The second step is coming up with your plan. This will involve things like coming up with a title, practicing your pitch, and deciding whether you will raise money in segments or raise it all at once.
There is a science to Crowdfunding, and you want to be sure you follow certain steps. You need to have a well thought out plan. It is very difficult to go back and undue something once it is launched. So you never want to jump right in without a well thought out plan.
You might want to consider working with someone who understands Crowdfunding. Someone who can help you take your ideas from just a dream to a well thought out plan of action.
Crowdfunding is changing our world and our economy
Think of all the things civic leaders would like to see in their cities, but they do not have money in the budget. Crowdfunding is a way to get what the community really wants, a dog park, a community recreation or bird watching area, a bicycle trail, a heritage center, downtown revitalization, anything that could benefit your community. Green projects, urban revitalization projects and energy saving ideas have also been supported by Crowdfunding.
It seems there is no limit to what you can use Crowdfunding for. It is beginning to be the way to get money and resources to fund any idea, project or dream. Crowdfunding looks to be the way the future is funded.
Photo via Visual Hunt